Steve Yastrow

Steve Yastrow is a non-stop idea generator, business advisor and author.

In 1997, Steve left a career as a senior marketing executive to form Yastrow and Company.

He is the author of 3 books: ‘Ditch the Pitch’, ‘We: The Ideal Customer Relationship’ and ‘Brand Harmony’.

Management guru Tom Peters says, ‘When Steve Yastrow writes, I pay close attention… Steve excels at identifying what truly matters in business, dissecting trends and blending his observations with philosophy and science’.