Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the best selling book ‘What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest’.
Her work has been published in the Harvard Business Review, Forbes, and many other leading magazines
