Steve Yastrow

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Steve Yastrow

BESTSELLING SALES AUTHOR

Steve Yastrow is a non-stop idea generator, business advisor and author.

In 1997, Steve left a career as a senior marketing executive to form Yastrow and Company.

He is the author of 3 books: ‘Ditch the Pitch’, ‘We: The Ideal Customer Relationship’ and ‘Brand Harmony’.

Management guru Tom Peters says, ‘When Steve Yastrow writes, I pay close attention… Steve excels at identifying what truly matters in business, dissecting trends and blending his observations with philosophy and science’.


Select Insights

Having Customer 'Encounters'

Six Ditch the Pitch Habits

The One Paragraph Rule

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