Steve Yastrow

Bestselling Sales Author

Steve Yastrow is a non-stop idea generator, business advisor and author.

In 1997, Steve left a career as a senior marketing executive to form Yastrow and Company.

He is the author of 3 books: ‘Ditch the Pitch’, ‘We: The Ideal Customer Relationship’ and ‘Brand Harmony’.

Management guru Tom Peters says, ‘When Steve Yastrow writes, I pay close attention… Steve excels at identifying what truly matters in business, dissecting trends and blending his observations with philosophy and science’.

Select Insights

Having Customer 'Encounters'

Serve My Customers

Six Ditch the Pitch Habits

Maximize Sales

The One Paragraph Rule

Maximize Sales ,  Serve My Customers

Differentiate Differently

Market Effectively ,  Serve My Customers

Avoid Scripted Sales Pitches

Maximize Sales

Make it About the Customer

Maximize Sales ,  Serve My Customers

Relationships Differentiate

Serve My Customers

What is a Customer?

Serve My Customers

Avoiding the Word 'No'

Maximize Sales ,  Serve My Customers

Creating Brand Harmony

Market Effectively

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