Jay Heinrichs

Bestelling Author on Rhetoric

After 25 years as a journalist and publishing executive, Jay has dedicated himself to studying persuasion full-time, researching ancient and modern rhetoric and linguistics, and teaches others how to win arguments without anger, boost sales, close deals and lead people.

Corporations, high school AP English programs, and college rhetoric departments buy his book ‘Thank You for Arguing’ in bulk.

He works with Pace Communications, and oversees Southwest Airlines Spirit magazine.


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