Denise Lee Yohn

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Denise Lee Yohn

BRAND-BUILDING EXPERT & BESTSELLING AUTHOR

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the best selling book ‘What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest’.

Her work has been published in the Harvard Business Review, Forbes, and many other leading magazines


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