Denise Lee Yohn

Brand-Building Expert & Bestselling Author

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.

Denise is the author of the best selling book ‘What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest’.

Her work has been published in the Harvard Business Review, Forbes, and many other leading magazines.

Select Insights

Brand Authenticity

Grow My Business ,  Market Effectively

Emotional Connection

Grow My Business ,  Market Effectively ,  Serve My Customers

Employee Brand Engagement

Grow My Business ,  Market Effectively

Building vs. Branding

Grow My Business ,  Market Effectively

Brand Led and Market Informed

Grow My Business ,  Market Effectively


Market Effectively ,  Serve My Customers

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